When it comes to your glasses, the lenses you choose are just as important as the frames. Whether you are battling screen glare, struggling to keep your glasses clean, or dealing with irritating scratches, the right lens coating makes all the difference.

ZEISS, a pioneer in optics and the inventor of anti-reflective (AR) coatings, has just raised the bar again. With the introduction of their updated DuraVision® Plus portfolio and the striking new DuraVision® Gold UV, they are redefining what we should expect from our everyday eyewear.

The New Gold Standard: ZEISS DuraVision Plus Gold UV

The standout addition to the new premium lineup is the ZEISS DuraVision Gold UV. It is officially the most premium AR coating ZEISS offers, and it delivers on both performance and aesthetics.

Traditionally, anti-reflective coatings leave a faint blue or green residual hue on the lens. DuraVision Gold UV, however, features a subtle, elegant gold reflection that perfectly complements warmer skin tones, darker hair colors, and modern frame designs (especially gold, brown, and black frames). Beyond the luxurious look, this coating is engineered for unparalleled optical clarity. It dramatically reduces perceived yellowness by up to 90% compared to traditional blue-reflective lenses, resulting in clearer, more color-neutral vision—even in low-light conditions.

CleanGuard Technology: Up to 3x Faster to Clean

If you are constantly wiping smudges off your lenses, you will appreciate the new surface chemistry of these coatings. The latest DuraVision Plus and Gold UV coatings feature ZEISS’s innovative CleanGuard technology.

This three-in-one advancement includes:

• Water and Oil Repellence: A modified molecular structure reduces the surface energy of the lens, meaning water droplets roll right off and oily smudges struggle to stick

• Anti-Static Layer: A patented anti-static layer actively repels dust and dirt from clinging to the lens surface.
• Effortless Maintenance: Thanks to these properties, lenses with CleanGuard technology are up to three times faster and easier to clean than previous ZEISS coatings.

Engineered for Extreme Durability

Glasses go through a lot in a day, from being tossed in a bag to accidentally falling off a desk. To combat daily wear and tear, ZEISS utilizes a specialized manufacturing process for the DuraVision Plus lineup.

A Portfolio Built for Your Lifestyle

While Gold UV is the new flagship, the entire DuraVision Plus premium portfolio has been upgraded to include these exceptional clarity, cleanability, and durability standards. You can choose the subtle residual reflection that best fits your style:

Platinum Plus UV:

DuraVision Platinum Plus features a subtle blue hue that makes the lenses look almost entirely transparent, dramatically reducing reflections in daylight.

Silver Plus UV:

DuraVision Plus Silver offers a more pronounced blue residual reflectance with exceptionally strong scratch resistance.

Chrome Plus UV:

DuraVision Plus Chrome is a budget-friendly premium option that features a delicate, traditional green reflectance.

If you are ready to upgrade your vision, ask your eye care professional about the new ZEISS DuraVision Premium AR coatings. When your lenses stay cleaner, resist scratches, and let more light into your eyes, you don’t just see better—you feel better.

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With Zeiss Duravision® Technology you get lenses with increased clarity and durability! In addition, all Zeiss lenses have sunglass-level UV protection on the front and rear surface of the lens.

Zeiss Coatings start with the base lens where a heat cured hard coating is applied. Then there are multiple layers for anti-reflective coatings applied and finished with a super slick top coating.

Zeiss Standard Anti-Glare Coating

The most economical of the Zeiss Anti-Glare is the “House Anti-Glare.” This is a good anti-glare with a hard coating. Although the reflection is not not as pleasing as Zeiss Premium coatings, they do a good job.

Zeiss Premium Anti-Glare Coatings

Zeiss Premium Anti-Glare coatings are the finest in the optical industry. There are 4 different coatings to choose from. All of these coatings have a two year warranty that includes scratch protection!

Zeiss DuraVision Chrome UV:

DuraVision Chrome has good clarity and a light green reflex coating with scratch resistance and long-lasting clean ability. This is a good entry level premium coating.

Zeiss DuraVision Silver UV:

DuraVision Silver has high clarity and a silver blue reflex coating with scratch resistance and long-lasting clean ability. This is a great choice when you choose a tint on polycarbonate lenses.

Zeiss DuraVision BlueProtect UV:

DuraVision BlueProtect has very high clarity, a purple reflex coating, scratch resistance and long-lasting clean ability. These are a great choice for those who are in front of a computer for long hours. This is not a good choice if you are using a Zeiss PhotoFusion X photochromic lens. Zeiss PhotoFusion X lenses have BlueGuard throughout the whole lens.

Zeiss DuraVision Platinum UV:

DuraVision Platinum is the highest clarity, a blue reflex coating, super scratch resistance and long-lasting clean ability. If you are wanting the finest anti-glare that is available, these are the best choice.

Zeiss Specialty Anti-Glare Coating

There is a solution for those who have difficulty when driving at night or when the weather affects your vision quality.

Zeiss DuraVision DriveSafe UV:

Zeiss DriveSafe UV is offered only with Zeiss DriveSafe specialty lenses. These are designed to enhance your experience during the day or night. The DriveSafe anti-glare coating reduces reflections giving you better vision in low light or poor weather conditions. These lenses can reduce the glare at night from streetlights and oncoming cars. These are specialty lenses, so it is best to consult with your doctor or with one of our professionals here at Free Prescription Lenses.

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